It’s 2021! Woo hoo! Seint just turned 4 years old this last Friday! Congratulations to all new Seint Artists who joined us this week! This new opportunity is going to be an amazing journey for you! I’m guessing you’re here to expand your knowledge of Seint iiid foundation and you might want to know why I’m one of the best sources for you.
To tell you a little about myself: I’m Kat. aka @the.kat.d. I’ve been a Seint Artist for nearly 4 years and am obsessed with everything this company has to offer! I’ve been writing blogs helping Seint Artists (formerly Maskcara Beauty) with color matching, color correcting, and other beauty business tips for the past few years. One of my favorite parts of training new Artists, is teaching them how to recognize colors in skin tones and undertones in order to build out palettes that wow their customers and keep them coming back for more.
Let’s get started, shall we?
Buying makeup online can be difficult since most everyone wants to see and feel the makeup before committing. Working with an Artist properly trained in color matching will make your online shopping experience much more pleasant and easy. Whether you’re a potential customer or a fellow Artist looking to understand the art of foundation color matching, you’ve come to the right place.
This blog entry updates information on contour matching, troubleshooting, color correcting, and concealing. Although I am confident in my skills and the quality of information I provide, this post is not sponsored by Seint corporate. I am happy to edit any errors or oversights, or include any suggestions you might have to help fellow Artists. I hope this information and the chart below will help you become an expert Color Matching Seint Artist!
SKIN TONE VS. UNDERTONE
You may have heard the terms “cool, warm, and neutral undertones” while picking foundations. Do you know how to find yours and do you know why they make a difference? Skin tone can be described as Very Fair to Medium to Deep depending on the melanin present in a person’s outer skin. Undertone is the color that lies beneath your skin, creating shadow of warm, cool, or neutral color beneath your skin tone.
3 WAYS TO FIND YOUR UNDERTONE
Here are a few ways to find your undertone easily:
- What color do your veins appear? Look at the inside of your wrist. Your blood is blue so depending on your undertone, your veins will appear blue, green, or blue-green. Blue = cool, Green = warm, Blue-Green = Neutral.
- Which colors look best on you? Drape a bright blue or white shirt against yourself. Then use an orange/rust or cream shirt. Which colors are most flattering? If the blue/white makes you look alive, you have cool undertones. If the orange/cream coloring makes you radiate, you have warm undertones. And if the whole rainbow looks great on you, you are neutral.
- What jewelry looks best on you? If you find yourself wearing silver or platinum jewelry frequently, your undertone is cool. If gold or yellow-toned jewelry pops on you more, then you have warm undertones. If both tones of jewelry look great, you are neutral.
Chiggity check out my nifty little color wheel for a visual. The left side of the color wheel consists of cool colors, while the right side consists of warm colors. Neutral colors are those that meet in the middle between the two.
Colors are split on the wheel as: Primary, Secondary, and Tertiary. Color pairings work well as Analogous or Complimentary.
Analogous: Colors that lie next to each other on the color wheel. When paired, they are subdued and blend well.
Complimentary: Colors directly across from one another on the color wheel. When paired, they really pop. When paired on skin, they neutralize one another. Complimentary colors are used to determine the best shades to use to color correct and conceal tones and blemishes.
When color matching someone, go through the steps:
- Identify an approximate skin tone
- Identify their undertone
- Assess skin for blemishes or skin concerns and shade/coverage preferences
All Seint highlights have a yellow base. The yellow base creates the lit from within glow that all Seint customers are known for exuding. You can literally walk through a bustling Las Vegas hotel and know exactly who is a Seint Artist simply from looking at their gorgeous glowing face. Go to our next reunion and play that game! We are always the best looking people there and I’m not even ashamed to admit it! HA!
Although all are yellow-based, the highlights that work best with cool, warm, and neutral tones are:
- Warm: Aura, Sunlit, Amber, Wheat, Mango, Goddess, Papaya, Icon, Cinnamon, Mirage
- Cool: Moonlit, White Peach, Muse
- Neutral: Linen, Candlelit, June, Sandy
Pay attention to highlights that lean towards yellow, green, pink, or orange as they may help you pick a shade that will help a client conceal a skin issue. It may also be helpful in identifying a brightening shade.
- Yellow: Aura, Sunlit, Wheat
- Orange: Amber, Mango, Goddess, Papaya, Icon, Mirage
- Green: Candlelit, June, Sandy
- Pink: Candlelit
Seint’s creator Cara Brook carefully crafted all contour shades from a cool ash base to ensure that everyone, regardless of skin tone or undertone, will see a shadow where they apply their contour. While the yellow-based highlights are meant to draw light to the center of your face, the ash-based contours are intended to recess areas of the face you want to downplay.
Some of the Seint contour shades offer more warmth than others. I’ve grouped them together below:
- Warm: Walnut, Stone, Indigo
- Cool: Aspen, Ash, Cola, Shadow
- Neutral: Henna, Olive, Astoria
Learning to identify undertone and the basics of color theory will help you choose the best contour shade for your customer. I do have a secret when color matching! I like to look at a client’s brows as an indicator of which shade would work well. Seint prides itself on being multi-purpose…What’s more multi-purpose than using your contour as a brow pomade!? Even if they don’t, most client’s brows serve as a good indicator for which level of warmth/coolness/neutrality is needed for their contour shade.
Makeup is an art, so your lip and cheek color choices are subjective. There’s no rules for what lip+cheek colors work best, just use what you enjoy! Three guidelines I do like to advise are:
- Keep your lip and blush colors within the same analogous color family (pink with pink, red with red, etc).
- Lip and cheek colors in your undertone family tend to suit you best. Cooler undertones look best in cooler shades of red, fuchsia or pinky nudes, while warmer undertones glow in corals, peachy nudes, and warm reds.
- Found a color that isn’t quite right, but you really want to make work? Mix it with another shade or use a bit of indigo or cola contour to deepen the hue.
An ideal color match will melt like butter into a client’s face. A little will go a long way, and it will appear like second skin! Trouble blending and/or accentuated fine lines, dryness, or pores can be a sign of an incorrect or incomplete match, or the need for better skincare. If your client notices their makeup looks like it’s sitting on top of the skin and is accentuating flaws more than their beauty, suggest they apply it with a lighter hand. If that doesn’t work, it might be a shade issue.
You might need to add another highlight for the redness on her nose, or maybe the contour looks “dirty” so it needs more warmth, or it looks muddy and needs to cool off. I guarantee there’s a way to fix the issue, even if it means creating a custom shade by mixing a few colors for the perfect custom palette! If you’re not satisfied with the color match you purchased, exchange for or add a shade higher or lower.
Another situation is the importance of the RIGHT TOOLS. CLEAN TOOLS! This makeup needs a clean, smooth, often densely packed bristled brush to apply the foundation smoothly. Yes, other brushes, or even your finger may work, but the Seint brushes are the most ideal for this foundation. Blending creams works best with either a clean damp Perfector sponge or a clean fluffy brush like the Blend or Blush Bronzer brushes to pick up excess product and lightly blend everything together beautifully for a flawless airbrushed filtered finish! The right tools definitely make a difference!
THE COLOR MATCH
We’re almost there! The perfect color match!
- You can visually recognize a skin tone (fair, medium, deep, etc).
- You know how to identify your undertone.
- Last step is to assess skin for redness, scarring, blemishes, etc. Color correcting and concealing will take your iiid foundation color match from “ok” to “Wow, check out that GLOW!”
If your skin has discolorations or uneven tones, you can use analogous colors to color correct and even out skin tone. If you have dark circles, redness (like rosacea), blemishes, etc, you can use complimentary tones to color correct and conceal.
Color Correcting & Concealing
Cara creates every product to be multi-functional, including every single tin shade! As Artists, we want to solve our clients’ skin concerns by creatively using our palette shades as solutions! This allows us to perform our in-person makeovers with confidence to know everything we ever need for a beautiful flawless glowing face is in our kit. I will cover the fundamentals of color correcting and concealing in another blog entry, but there are a few highlight and contour shades you should recognize immediately for their color correcting qualities.
When a client has melasma or other hyperpigmentation concern, my favorites for color correcting are to use Bella as a base wash before starting to HAC, or using a neutral shade like Candlelit, June, or, my favorite, Sandy, to bring together the uneven tones. Freckles tend to blend in nicely using warm orange shades like Amber or Mango. Redness from rosacea or other issues can be hidden well with yellow or green-undertoned highlights like Sunlit, Candlelit, June, Sandy, or Wheat. Orange tones like Mango, Goddess, Icon, Mirage etc can often help diminish dark circles on medium to dark skin.
When a client has various skin concerns, don’t be afraid to recommend multiple highlights or even suggest the lip+cheek shades that might work to conceal too.
THE COLOR MATCH GUIDE
The best way to get acquainted with your Seint Artist kit is to practice, practice, practice! Not only do you master your Artistry skills, but you also learn to see skin in a different way. My goal is for you to learn from this chart and your in-person applications in order to easily identify the shade that will work for foundation, what shade could be used for concealing dark circles, and which might be a good option for brightening. Practice seriously makes perfect!
Check out the chart below to help you recognize the Seint highlight shade that works best for various combinations of skin tone, undertone, and color correcting/concealing. Remember, some faces may require more than one highlight to create the best look. The suggestions I make are a guideline, not a prescription. Every face is unique and you must take into account the numerous variables that come along with every uniquely beautiful face!
And that’s it y’all! If you have questions, feel free to drop me a line using the comments or contact form or find me on Facebook or Instagram! Thank you so much for being here. Make sure to subscribe to be notified when I post my next lesson!